Chick fil-A Wins Customers ... by Closing

After hardly enough time to get comfortable on the concrete, Cathy is back up with a trumpet -- this time to signal the grand finale. The first 100 customers get their chicken meals, and as soon as that parade is finished, the restaurant opens.

There's business to be done, because remember, in the Chick fil-A world, there are only six days to get that business.

Does Cathy ever go into a mall on Sunday, and see a dark, shuttered Chick fil-A, and see all the other stores open, and think, maybe?

No, never.

"I think, isn't that incredible, isn't that neat?" Cathy said. "That we can be closed on Sunday? We're generating more business in six days than all these other tenants are generating in seven? And we can be with our family."

Providing nourishment for the body as well as the soul.

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