Super Bowl Parties: What It's Like to be VIP

Behind the scenes of what drives the biggest game of the year's star-studded events.
3:00 | 02/04/14

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Transcript for Super Bowl Parties: What It's Like to be VIP
that helps you sleep like a baby. Robitussin nighttime. Don't suffer the coughequences. Text1 plain at how much one guy and his pals paid to get there. Here's ABC's Rebecca Jarvis. Reporter: It's the hottest ticket in town, and it's not even the game. Jay-z leading the charge as a star-studded super bowl carnival took New York City by storm over the weekend. ♪ Leo held court in vip while Eli worked the room. And that's Joe poolit who's right up close to the stars because he's dropped big bucks to get insider treatment at the nonstop super bowl weekend extravaganza that has little to do with football. This high-end party packaging is a $50 million industry in and of itself, and you're about to see what all access means in the host city of sport's biggest event. You see, Joe poolin is what they call a super bowl vip. He runs a luxury travel business with his brothers, jazz and James. His four-day super bowl odyssey starts here. All right! Reporter: On a private plane from Montreal to New York City. There's a tonic water for you. Thanks, buddy. Reporter: For he and his entourage it costs about $10,000. After touching down on the tarmac they're back up in the air. After all, who wants to deal with airport traffic? So in terms of the Numbers for this whole weekend, what are you going to be throwing down? I don't know yet. You can talk to me on Monday. I'll give you the final tab. Reporter: It's all part of an exclusive package put together by private luxury jet company wheels up. And its founder Kenny dicter. How important is it having marquee names, whether they're in sports or they're celebrities, to draw a crowd around stuff like this? Well, I think successful people, whether they're successful in sports or entertainment or business, they like to be together. Reporter: The New York City skyline right there. From there it's a quick drive to check in at the James hotel, which has been conveniently rented out by wheels up for high rollers like Joe and his brothers, and not just a few rooms but the entire thing. Awesome. Right here on the 16th floor. Perfect. Great. Thanks. Once you're here, if you want anything, say, vip tickets to a party, a suite at the game, or dinner with a celebrity chef, rob tuckman's your guy. He's what you might call a concierge of access. I caught a cab with him en route to one of his client's exclusive events. The ticket market too for all these parties 234 advance it's similar to the ticket market for the super bowl. So -- actually, it's gone up as opposed to the super bowl ticket market where it's gone down. So the parties are getting more expensive? The game is getting less expensive? Exactly. Which sometimes happens some years, which is incredible. There's been years where it cost more to get into the maxim party than it did to get into the super bowl. What does it cost to get into the maxim party? Basically, you're probably looking at $1,200 to $1,300 a ticket. Reporter: Our cameras tried to keep up through the weekend as we party hopped all over town, getting a special behind-the-scenes look at what drives the super bowl weekend circuit and its pop-up economy. What does a ticket like that cost? No comment. Hi. Good. How are you? Good. We're here with "Nightline," ABC. Yeah. Great. So one side of me is Stephen Colbert. The other side is Mary J. Blige. I guess this is how you roll when you're rolling high. What are these things like? For someone who has never been. You're seeing people, you know, that you never dreamed that you would see in your lifetime. And for a person that's not a celebrity it's off the chain. It's amazing. How much money did it cost you to get in here? All I had to do was enjoy pistachios as much as I already do. So it was pretty easy. Reporter: Besides cash celebs of course are the lifeblood of the super bowl party circuit. If you want to be at the same club as Justin Bieber or mix it up with Steven Tyler and Kendrick Lamar at the maxim party, you've got to know people. And just downtown, the single biggest, busiest super bowl event, an 80,000-square-foot venue is going up for the DirecTV party. Two years in the making. Complete with a million pounds of sand trucked in from west Virginia. During the day we'll have vip areas all through here on the O'er levels and the upper levels. We'll have a full field of sand for a celebrity flag football game, a stage off in the background. And then during the evening we'll convert the whole space to a giant nightclub with a stage, put a floor over the sand, and we'll have about 6,000 guests here that night. This is crazy. This is just madness. This is New York madness right here. Reporter: And 24 hours later it's showtime and our vip from Montreal Joe poolin's ready to party. But something's wrong. There's a shutdown. Reporter: He finds himself in the last place a high roller wants to be. Waiting in line. If there's one more line, I think we're going to see some problems. After six lines -- that's cool. ♪ Worth the wait? Worth the wait, yeah. You can see why now. This is great. Reporter: Of course for anyone unable to score a ticket to the high-profile parties there was always times square. That's where we found tiki barber plying his own super bowl trade, renting himself out for special appearances. Super bowls, bar mitzvahs, birthdays, tiki does them all. For five grand he'll appear at your party. For two he'll take in a football game with you, from your couch, or even join you for a round of golf. A promotional tweet is a bargain at $200. How many parties are you going to for the super bowl? Probably two or three. My company booked some parties with a bunch of NFL lemgds, Dan Marino, Phil Simms -- That's clout. Reporter: It's finally game day. Super bowl Sunday. You might think Joe and his crew would be about to head to metlife stadium. After all, this is the weekend's big finish, right? You had access to tickets, but you're not going. No. I mean, look, we said we'd rather be in the comforts of our home over here. We had access to the game, but we thought we've accomplished a lot over the weekend. We put a lot of mileage, if you will. I asked you at the beginning when we were flying in the helicopter how much you thought all of this weekend was going to cost. Did you come in below or above budget? At the top end of -- top end of the range. 100,000 sends. Probably close to that, yeah. The amount Joe's willing to pay for a weekend he and his friends considered priceless. For "Nightline" I'm Rebecca Jarvis in New York.

This transcript has been automatically generated and may not be 100% accurate.

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