He was primed to be the summer's big blockbuster and the script was written in advance: A dispirited party finds its great hope in a swashbuckling Southern senator, riding to the rescue to save Republicans from themselves.
But since the heady days of late spring, when the Fred Thompson fever seemed to infect the GOP, Thompson's pre-campaign has been more "Gigli" than "Gone With the Wind."
He's posted lackluster fundraising numbers. He's faced repeated questions about his lobbying career, his years in politics, as well as his position on abortion.
His political speeches have been received coolly, with few grand pronouncements or policy proposals that have lived up to his hype. An announcement rumored for June was pushed back to July, and finally to early September.
As he waited, his potential supporters have grown restless, giving other candidates room to claim the conservative mantle. And, most significantly, his noncampaign has churned through staff like so many extras; Thompson is already on his third spokesman, even though he's had nothing to announce.
Now, with a formal announcement set for Sept. 6, the question for former Tennessee Sen. Thompson looms: Will this ex-movie star see his pilot picked up? Or has the Republican Party changed the channel?
"He's clearly lost much of the momentum that was there in early summer," said Whit Ayres, a Republican strategist who is not aligned with any of the presidential campaigns. "The cost of all this waiting is a significant decrease in buzz. The question is whether he can regain his momentum in September."
Thompson advisers now say Thompson will officially declare his intention to seek the White House on Sept.6, and follow that with a tour of early primary voting states. One adviser said he wanted to formally announce his candidacy after the Sept. 5 Republican debate in New Hampshire, but before Sept. 11, when political news will be dominated by the anniversary of the terror attacks and congressional testimony on Iraq.
Thompson's delayed announcement has put more pressure on the former Senator to begin outperforming expectations virtually from the moment his campaign becomes official, said Glenn Reynolds, a law professor at the University of Tennessee who writes the influential political blog Instapundit.com.
"If he doesn't hit the ground running and look a lot more organized over the next couple of months, his chance of moving to the front will be pretty slim," Reynolds said. "This September is going to be make-or-break."
Jim Mills, a Thompson spokesman, said most voters aren't paying attention to the campaign yet -- and therefore waiting to announce a candidacy has little real-world impact.
"It's a total insiders-vs.-real-people thing in my opinion," Mills said. "Most folks I talk to are still trying to carve out a little vacation time and put their kids back into school before they have to start paying attention to any of this. I actually wish we could come up with a moratorium on all presidential campaigning until at least the final out of the seventh game of the World Series."