On Wednesday hundreds of thousands of traditional marriage activists ate "mor chickin" to support Chick-fil-A Appreciation Day. Today, it is same-sex marriage allies' turn.
Gay marriage supporters are putting a romantic spin on traditional sit-ins, organizing "kiss-ins" outside of Chick-fil-A restaurants from Dallas to New York City to celebrate National Same-Sex Kiss Day.
"Basically what you're going to get is a bunch of pretty normal, average, everyday people that just happen to be gay or lesbian give each other a kiss or a hug, hold each other's hand, and really show them that we stand up for what we believe," said Marci Alt, who is organizing a protest outside the Chick-fil-A in Decatur, Ga., about 20 miles from the company's Atlanta headquarters.
While the spark for this week's protests both for and against Chick-fil-A stemmed from comments the company's CEO, Dan Cathy, made supporting traditional marriage, the issues driving people to the streets go deeper than one executive's words.
"For me why it's so important is, I don't believe anybody should have the ability to say, I'm not a good Christian, or I'm Jewish, that I'm not a good Jew because I'm gay," said Alt, who has been with her wife for 12 years and has two daughters. The couple have invited Cathy over to dinner, where they "can share a respectful dialogue about our faith, work and families here in Georgia," said Alt, who says she'll even make chicken.
Many of the Chick-fil-A supporters who turned out for Chick-fil-A Appreciation Day told ABC News that they chose to eat chicken sandwiches on Wednesday to support Cathy's First Amendment rights to express his opinion on marriage.
Activists who are planning to turn out for Friday's kiss-off say it is not about the CEO's speech, it's about his company's actions. Chick-fil-A and the non-profit foundation WinShape that it supports have donated millions to anti-gay groups.
Between 2008 and 2010, Chick-fil-A donated $28.4 million to the WinShape Foundation, according to the nonprofit's IRS reports.
In that same time WinShape has given $3.2 million to organizations that advocate against same-sex marriage. WinShape gave $1.2 million to the Marriage and Family Foundation, which lobbies against same-sex marriage and anti-discrimination policies, in 2010.
Over the three years of available tax returns, WinShape donated $2,000 to the Family Research Council, which pushes for a constitutional amendment defining marriage as between one man and one woman and was designated as a "hate group" by the Southern Poverty Law Center in 2010.
The Chick-fil-a-backed nonprofit gave also gave $2,500 to the Alliance Defense Fund, which represented proponents of California's Proposition 8 to outlaw gay marriage in the U.S. Court of Appeals when the proposition was ruled unconstitutional.
"Yes, you're allowed to have your opinion, but when you start signing checks over to people who are against my community and trying to rip my family apart, I'm going to stand up," Alt said.
Alt said she expects "hundreds, hopefully thousands" of people to show up for the Atlanta kiss-in.