What is the Tea Party's slogan? There is none. Republicans almost never have slogans, certainly none that even they can remember -- except when our presidential candidates are forced to come up with some utterly forgettable catchphrase for their campaigns.
There are only three memorable Republican slogans in the past half century -- unless you count what Dick Cheney said to Pat Leahy on the Senate floor in 2004, in which case there have been four. There was, "27 Million Americans Can't Be Wrong," after Goldwater lost in a historic landslide in 1964. There were the YAF buttons made in tribute to William F. Buckley's mayoral campaign platform in 1965: "Don't Let Them Immanentize the Eschaton!"
And when there were few other reasons to vote for the reelection of the first President Bush in 1992, there was,"Annoy the Media, Vote Bush!" Republicans display crosses and fish, college and sports decals, and a few parodies of liberal slogans ("Imagine an Unborn Child"), but no bossy demands on our bumper sticker.
Conservatives don't cotton to slogans. When they finally produce one, it's never the sort of rallying cry capable of sending people to the ramparts, such as "Yes We Can!" or "Bush Lied, Kids Died!" "27 Million Americans Can't Be Wrong" is a wry observation, not an urgent call to battle. "Annoy the Media, Vote Bush!" -- barely qualifies as a suggestion.
Conservatives write books and articles, make arguments, and seek debates, but are perplexed by slogans. (Of course, another reason Republicans may avoid bumper stickers is to prevent their cars from being vandalized, which brings us right back to another mob characteristic of liberals.)
By contrast, liberals thrive on jargon as a substitute for thought. According to Le Bon, the more dramatic and devoid of logic a chant is, the better it works to rile up a mob: "Given to exaggeration in its feelings, a crowd is only impressed by excessive sentiments. An orator wishing to move a crowd must make an abusive use of violent affirmations. To exaggerate, to affirm, to resort to repetitions, and never to attempt to prove anything by reasoning are methods of argument well known to speakers at public meetings."
Liberals love slogans because the "laws of logic have no action on crowds." Mobs, Le Bon says, "are not to be influenced by reasoning, and can only comprehend rough-and-ready associations of ideas."5 He could be describing the New York Times and other journals of elite opinion when he describes periodicals that "manufacture opinions for their readers and supply them with ready- made phrases which dispense them of the trouble of reasoning."
You will see all the techniques for inspiring mobs in liberal behavior.
There are three main elements to putting an idea in a crowd: affirmation, repetition, and contagion. The effects takes time, Le Bon says, but "once produced are very lasting." It's the same reason annoying TV commercials are so effective. "Head On! Apply directly to the forehead. Head On! Apply directly to the forehead. Head On! Apply directly to the forehead."
Affirmation is the creation of a slogan, free of all reasoning and all proof." Indeed, the "conciser an affirmation is, the more destitute of every appearance of proof and demonstration," he says, "the more weight it carries." This is "one of the surest means of making an idea enter the mind of crowds."