Obama, on 'The View,' Discusses the 'Roses' and 'Thorns' of the Presidency

Jessica Coen, editor of Jezebel.com, a popular website aimed at women, sees "The View" appearance as a prime opportunity for Obama to show some personality and "lay on the charm," which she feels has been in short supply given recent challenges.

"You go on 'The View' and you sit Obama down with these women and some of them may fawn on him; some may not. But either way he's going to be charming," said Coen. "The target audience for 'The View' is going to appreciate and be reminded of Barack Obama's personality when he goes out here."

Robert Thompson, the director of the Bleier Center for Television and Popular Culture at Syracuse University, said given the fact that the show is hosted by five females and has an audience that skews heavily female, the White House may see the appearance as a great opportunity to do an extended sit-down interview on a program that is safe but also perceived as serious.

"It is a women's program, helmed by Barbara Walters, and the female voice is very much the one that dominates," he said. "It's not a news show, but it's a serious discussion show. I wouldn't call 'The View' frivolous."

Coen cautioned that while Obama excels in off-the-cuff situations, he might approach the appearance too casually at his own peril.

"Yes, it's daytime television, but that doesn't mean it's light and fluffy," Coen said. "Obama's an intelligent man. He's not going in there thinking he's sitting down with the knitting circle. He knows what he's getting into. But the risk would be if he plays it a little too casually, takes it a little too lightly."

One notable Democrat who does not think it is a good idea for the president to go on "The View" is Pennsylvania Gov. Ed Rendell, who implied that it is unpresidential and there may be better uses of the president's Q-and-A time.

"I wouldn't put him on 'Jerry Springer,' too, right?," he said on MSNBC on Tuesday. "I think the president of the United States has to go on serious shows. And 'The View' is, you can make a case that it's a serious show, but it also rocks and rolls a little bit. I'm not sure he has to go on 'The View' to be open to questions."

The Obama White House clearly believes that the president's message is best conveyed straight from the source and has made it a goal to reach as wide an audience as possible when the president wants to address key agenda items.

That generally has meant shunning traditional White House press conferences and photo opportunities in favor of one-on-one interviews aimed at specific audiences.

Gibbs said last year that "gone are the days where one outlet is where everyone gets their news or one medium is where everybody gets their news."

Thompson agreed and said that politicians, especially those in campaign mode, need to put together what he called "a coalition of audiences" to convey a message effectively.

"There is no mass audience anymore," he said. "You have to collect it like a patchwork quilt."

The White House strategy has been to go beyond typical "news junkies" in order to try and reach a broad spectrum of Americans. That effort has included Obama talking about NASCAR and college basketball on ESPN, sitting down with Jay Leno and David Letterman on their late-night comedy shows and even giving an interview from the sidelines of a college basketball game.

Thompson said that while that may be a "fine strategy" during a campaign, it may not be best serving the president now.

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