Hillary Clinton Launches Massive General Election Ad Blitz

PHOTO:Donald Trump speaks during an event at St. Anselm College New Hampshire Institute of Politics in Manchester, N.H., June 13, 2016. Hillary Clinton speaks at the New Jersey primary night rally, June 7, 2016, in the Brooklyn Borough of New York. PlayGetty Images
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The Clinton campaign is flexing its muscles on the airwaves.

Starting today, the presumptive Democratic nominee will being running three general election television ads in eight states across the country: Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio and Virginia.

The ads are part of a massive, eight-figure -- meaning at least $10 million -- six-week television buy, according to a campaign official.

Included in the three new spots that will begin airing today, is the campaign’s recently-released "Who We Are" ad, which uses video of Donald Trump mocking a disabled reporter to frame the election as "a choice about who we are as a nation."

The campaign will also air two autobiographical-style ads, neither of which mention the presumptive Republican nominee.

Both ads –- a minute-long spot titled, "Always" and a 30-second spot titled, "Quiet Moments" -– uses old footage of Clinton from throughout her career to highlight her work as an advocate for children and universal health care.

The Clinton campaign's decision to launch these ads -- just over one week after clinching the Democratic nomination -- is, more than anything, a sign of strength and organization on their part.

It also stands in sharp contrast to Trump, who has yet to run any general election ads.