Asked why he is focusing his television ad campaign on Virginia, Bloomberg said, "Because it's the anniversary of Virginia Tech and because one of my constituents and one of my employees, a young police officer in the NYPD, was murdered with a gun coming from Virginia."
While the ad released Monday is focused on closing Virginia's gun-show loophole, Bloomberg also called on President Obama to make good on his campaign promise to close the federal gun-show loophole.
"He campaigned on change and this is a change that really would be good for this country," said Bloomberg.
The ad is paid for by "Americans United for Safe Streets," a group which is almost entirely funded by Bloomberg.
"I've given a lot of money to this organization that's run the ad," said Bloomberg. "I'll continue to do this until we win the battle and the battle is not to end the Second Amendment, the battle's not to end hunting, the battle is simply to keep guns out of the hands of criminals."