White House Social Secretary Desiree Rogers is stepping down from her position 14 months into her tenure as the Obama administration staff member responsible for opening up the White House and shaping the Obama brand.
Last November, Rogers came under fire over protocol procedures after two wannabe reality TV stars crashed the first White House state dinner of the Obama administration, an event to honor of the prime minister of India.
The incident brought negative attention to the White House and to Rogers, and overshadowed the Obamas' first large scale event at the White House. There were questions at the time over whether Rogers could remain in her position.
White House Press Secretary Robert Gibbs said Rogers had not been asked to leave her position in the administration and said he did not think the gatecrashing incident played into her decision.
An Obama administration official told ABC News that the leading candidate to replace Rogers as White House social secretary was Julianna Smoot.
Smoot, currently the chief of staff for U.S. Trade Representative Ron Kirk, was the national finance director for the 2008 presidential campaign of then-Sen. Barack Obama, where she headed a record-setting fundraising operation.
Today Rogers said the time was right for her to move on.
"As we turn the corner on the first year," Rogers told the Chicago Sun Times Friday. "This is a good time for me to explore opportunities in the corporate world."
Rogers told her hometown newspaper it has been "an honor and a privilege to serve this president and first lady, in what has certainly been a historic presidency."
President Obama and first lady Michelle Obama said in a statement today that they are "enormously grateful" to Rogers "for the terrific job she's done as the White House Social Secretary."
"When she took this position, we asked Desiree to help make sure that the White House truly is the People's House, and she did that by welcoming scores of everyday Americans through its doors, from wounded warriors to local schoolchildren to NASCAR drivers," the statement from the Obamas said. "She organized hundreds of fun and creative events during her time here, and we will miss her. We thank her again for her service and wish her all the best in her future endeavors."
The "gatecrasher" incident may define Rogers' brief tenure at the helm of the White House Social Office.
Virginia socialites Michaele and Tareq Salahi were able to make their way past layers of security despite not being invited to the event and not showing up on any of the official lists at the White House checkpoints.
Rogers admitted that nobody from her staff was working at the gates and check points when the Salahi's slipped in. The couple spent up to two hours on the grounds, making it all the way to the Blue Room to shake hands with the president and prime minister.
Rogers was at the dinner, but inside mingling with guests. Walking past a crowd of reporters who were gathered for the guest arrivals, Rogers paused to say whose designer gown she was wearing that night, (it was Comme Des Garcons).
A former chief of staff for a previous first lady told ABC News at the time, they could not recall a social secretary attending a dinner rather than working it.