“GMA” is #1 for the Week of August 17 in Total Viewers and Adults 25-54

ByABC News
August 27, 2015, 12:00 PM

— -- “GMA” is #1 for the Week in Total Viewers and Adults 25-54

“GMA” Draws Largest Overall Audience in Two Months and Largest Lead Over NBC’s “Today” in Nine Weeks

“GMA” Posts Larger Week-to-Week Advantages Over “Today” in Total Viewers (+46%) and Adults 25-54 (+27%)

“GMA” Increases Winning Total Viewing Margin Over “Today” Versus Year-Ago-Week

Season-to-Date, “GMA” is Ranking #1 for the Third Straight Season in Both Total Viewers and Adults 25-54

ABC News’ “Good Morning America” stood as the week’s No. 1 morning program in Total Viewers (4.722 million) and Adults 25-54 (1.588 million) for the week of August 17, 2015, based on Live +Same Day Data from Nielsen Media Research. Taking the top spot for the 4th consecutive week, “GMA” outdelivered “Today” (4.191 million and 1.569 million, respectively) by larger week-to-week advantages in both Total Viewers (+46% – 531,000 vs. 363,000) and Adults 25-54 (+27% - 19,000 vs. 15,000). In fact, “GMA” turned in its largest overall viewer lead in 9 weeks – since w/o 6/15/15.

“GMA” also increased its winning margin over the NBC program versus the year-ago week (+22% - 531,000 vs. 435,000 for w/o 8/18/14).

Building its Total Viewer count for the 2nd week in a row (+2% - 4.722 million vs. 4.623 million for w/o 8/10/15), “GMA” drew its largest overall audience in 2 months – since w/o 6/15/15.

Season to date, “GMA” is the No. 1 morning newscast in Total Viewers and Adults 25-54. “GMA” is leading “Today” by 550,000 Total Viewers and by 105,000 Adults 25-54. In fact, “GMA” is ranking No. 1 for the 3rd straight season in both Total Viewers and Adults 25-54.

During the week, “GMA” beat “CBS This Morning” in Total Viewers (+44%/+1.450 million), Adults 25-54 (+66%/+631,000) and Adults 18-49 (+57%/+392,000).