Authors Offer 'Rules' for Marriage, Despite Divorce

May 10 -- Their recommendations for "capturing the heart of Mr. Right" included not returning his calls and declining a Saturday-night date if not asked before Wednesday.

While critics said such guidelines were outdated, sexist and manipulative, millions of women across the world went wild for Ellen Fein's and Sherrie Schneider's 1995 play-hard-to-get dating strategy called The Rules.

Fein and Schneider have now written the third book in the series, The Rules for Marriage: Time-Tested Secrets for Making Your Marriage Work — just as Fein is filing for divorce from her husband of 16 years.

Fein denies any perceived contradiction in continuing to cast herself in the role of marital adviser.

"I don't think it ruins my credibility at all… I totally, 100 percent, believe in The Rules," she says. "We told you what to do to get him, and now we're telling you what to do to keep him."

In fact, the book notes that while Fein has separated from her husband, "she is more committed to The Rules than ever.