It's not always enough to know what's "trending." It kind of helps to know why. Welcome to The Social Climber, where we provide a quick primer on the people, places and things that are being feverishly searched and shared online -- and try to make sense of it all.
Mayweather vs. Canelo ... and Justin Bieber?
Isaac Brekken/AP Photo
How do you make more than $41 million in just one night? It's easy if you're Floyd Mayweather Jr.
He beat Saul "Canelo" Alvarez in a majority decision in their WBC/WBA 154-pound title fight at the MGM Grand in Las Vegas Saturday night.
How'd he do it?
Maybe Justin Bieber was his secret weapon!
Bieber escorted Mayweather into the ring and hours earlier the pop star shared a pic of the two hanging out together.
The Army National Guard sergeant is only the second active-duty member of the military to ever compete.
She will take the stage tonight as the Miss America pageant returns to Atlantic City for the first time since leaving for Las Vegas six years ago, facing off against contestants considered more traditional, like Miss Florida.
The baton twirling 20-year-old tore her ACL Thursday in a preliminary talent routine. Jones was wheeled out on a stretcher, but in a moment that will be revealed tonight on a "20/20" special, Jones makes an incredible return to the stage the same day.
Just two unique stories among the 53 contestants bringing the crowning glory of Miss America back home to New Jersey with a spectacular new spin, and perhaps a bit more drama.
Amy Winehouse's 30th Birthday: Fans Remember What Would Have Marked a Milestone Birthday
Matt Dunham/AP Photo
Fans and social media are remembering the late singer this weekend, which would have marked her 30th birthday.
The Amy Winehouse Foundation is marking the singer's birthday with events all month long to help youth in Camden, England.
Winehouse was born on Sept. 14, 1983.
The singer was 27 years old when she was found dead at her flat in London's Camden district July 23, 2011.
Officials reportedly found no drug paraphernalia or sign of drugs in Winehouse's home.