With fun and focus, Bret Bielema rebuilds Arkansas

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Bret Bielema in a phrase? Fun but focused.

A dyed-in-the-wool woo pig sooie -- or, for you youngsters, #WPS -- fan is departing a Razorback Club autograph line clutching her Arkansas football jersey that has just been signed by the head coach. She looks shell-shocked, as if she has just met Elvis.

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"What did he say to you?" she is asked. Trembling, she shakes her head to return to reality. "He said my jersey was too nice and that I must have broken into the locker room and stolen it, and he was going to contact the police. Then he said he was joking and that I could keep it even if I did steal it because they're going to play better than they did in those jerseys last year."

See? Fun but focused.