With fun and focus, Bret Bielema rebuilds Arkansas

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Bret Bielema in a phrase? Fun but focused.

A dyed-in-the-wool woo pig sooie -- or, for you youngsters, #WPS -- fan is departing a Razorback Club autograph line clutching her Arkansas football jersey that has just been signed by the head coach. She looks shell-shocked, as if she has just met Elvis.

"What did he say to you?" she is asked. Trembling, she shakes her head to return to reality. "He said my jersey was too nice and that I must have broken into the locker room and stolen it, and he was going to contact the police. Then he said he was joking and that I could keep it even if I did steal it because they're going to play better than they did in those jerseys last year."

See? Fun but focused.