Warriors raising ticket prices again

ByDARREN ROVELL
February 7, 2017, 10:21 AM

— -- Being a Golden State Warriors season-ticket holder will be more costly next season. The team is raising ticket prices once again, according to invoices provided to ESPN.

Increases vary from roughly 15 to 25 percent, depending on location.

Prices on the cheapest seats for season-ticket holders will increase from $32 to $40 a game, while the best courtside seats will rise from $625 to $715, or $30,745 for the season, not counting the playoffs.

That prime front-row seat will cost $2,600 for this year's NBA Finals should the Warriors, who have the best record in the NBA at 43-8,?make it that far.

At the start of the Warriors' recent run of success, the 2014-15 season, which ended with a title, the cheapest season-ticket price seat was $18, while courtside was $450 a game.

Brandon Schneider, the Warriors' senior vice president of business development, said the increases were made against the backdrop of about 6,000 tickets per game being resold for an average of 70 percent above face value.

Schneider said the weighted average of the season ticket increase among all seats for the 2017-18 season is 16.9 percent.

One group of tickets will be frozen -- playoff ticket prices for the first three rounds.

"One of the pain points with our fans was our prices for the postseason," Schneider said. "So we decided to freeze those and, if we make it, prices to the NBA Finals will actually decline 15 percent."

Schneider said the changes were made despite the fact that playoff tickets, on average, were resold on the secondary market for 78 percent above face value, the team found.

Price increases in the past have been met with little resistance. Last season, the team announced that 99.5 percent of season-ticket holders renewed, a franchise record. The Warriors have more than 32,000 people on their season-ticket holder waiting list.

The Warriors have sold out 214 consecutive home games dating back to Dec. 18, 2012.