Finally, an iPhone That Suits Anybody's Lifestyle

July 15, 2008 — -- Apple has done a lot to show that the 3G iPhone represents a major upgrade over its predecessor. The company has made it faster, added GPS capability and tossed in a brawnier battery. But the phone's biggest improvement may be what developors outside the company does with it.

Since the launch of Apple's App store, consumers have jumped at the first opportunity to legally add third-party software to the tune of more than 10 million downloads. The applications allow users to tailor their mobile devices to suit a variety of lifestyles, whether the person is a hurried business traveler or a hardcore gamer.

"Because of Apple opening it up, you are going to start to see a lot of niche applications pop up," says Ryan Block, editor in chief of Engadget. "There are those people who are going to want a very specific thing, and there's going to be a little something for everybody now."

He believes the selection for video gamers in particular is quite impressive. "People are really excited about playing games on their iPhone, and Apple came out of the gate with a really great line of games, including stuff from major developers like Vivendi and Sega," says Block.

Still, much of the popular add-ons are free applications from Web sites that happen to be, well, popular. Top downloads so far include a Facebook client and ESPN Mobile Web, which features real-time score updates. "The launch lineup is all applications that are handpicked by Apple in terms of things they think people will like," says Block. "So it's going to be a little while before we see a small independent developer with a program that no one's ever heard of that can take the iPhone world by storm."

Wired magazine's Gadget Lab editor Danny Dumas believes that the likelihood of a relative unknown breaking the early stranglehold of the Web media's big players will happen earlier than some may think.

"Some company will come out of nowhere and create a really innovative app that will turn the industry on its ear, says Dumas. "This I anticipate happening fairly soon, I'd say in three or four months."