10:49 PT - JS: And all the people in the crowd who have watched the lives drip away as they back up their iPhones applaud.10:48 PT - DM: Let's talk for a minute about the software on the devices. New iPod touch has 2.1 software. If you have a first-generation touch, you can get version 2.1: it's free upgrade from 2.0. If you haven't, it's $9.95 to update from 1.x. The updates are available today. If you have an iPhone, there's a 2.1 software update as well. It's a big update: it fixes lots of bugs: fewer call drops, significantly improved battery life, not as many crashes, backing up to iTunes is "dramatically faster." And some new performance enhancements as well. Free to all iPhone owners, and it'll drop on Friday.New iPod Details
10:46 PT - DM: 3 models: 8GB goes for $229; 16GB for $299; 32 GB for $399. All available starting today. And a new ad: which pretty much appears to just show off games. And a wee bit of music. "The funnest iPod ever."
10:46 PT - JS: And a million English teachers weep openly.
10:44 PT - DM: Steve's back out to recap. It works with those new headphones. The battery life is 36 hours of music and 6 hours of video. And environemntally, the checklist looks a lot like the nano: arsenic-free, BFR-free, Mercury-free, PVC-free, and highly recyclable. Millions of songs, thousands of movies, hundreds of games: "This is the funnest iPod ever." 10:43 PT - JS: Not-so-hidden message of this lengthy demo: The iPod touch (and iPhone) make awesome game machines for you to buy this Christmas. Plus, it's an iPod! And a video player! For those who don't know, Apple's holiday financial quarter is gigantic every year, because the company sells approximately a gazillion iPods at the holidays. This event is the official kick-off of that holiday sales season, and the games make it even more of a gift item than it was before. Apple is preparing for another big holiday season.
10:42 PT - DM: Now a version of EA's Need for Speed Undercover. "I'm a Porsche guy, I'll go for that Porsche." Now we're going to transport a package by way of...underground speed racing. That makes perfect sense.. Phil uses his Nitro button, but he wipes out. Uh oh, the cops are on the scene. Now he's ramming cops. "Kids, don't try this at home." That's coming in November.
10:40 PT - DM: Next up is Gameloft's Real Soccer 2009. Brand new game that's just starting to ship today. He'll show us US vs. Italy. Pick your staidum, environment, uniforms, etc. Brings out the actual players. They've overlayed a D-pad and two buttons on top, but it also has gesture-support. He shoots, he scores! And instant replay. Wow. That goalie is terrible. "Italy needs a new goalie."10:37 PT - DM: Phil is pretty excited about games. (I wonder if this is just because Steve's not big on games). He's going to show off "Spore Origins" for the iPod touch; we're looking at the creature creator. "You may not recognize me, but that's me." He's changing colors, patterns, etc. "I don't know why a single-cell organism has eyes but no brain." Good question, Phil. Control the character by tilting the iPod touch. Phil's little dude is getting his butt kicked, unfortunately. And that's Spore, which just started shipping on the App Store yesterday.