Though the jokes and jabs seemed more playful than spiteful, there's an obvious sense of competition that's even more prominent among fans.
"What's Microsoft going to do now," one attendee asked his companion.
"They'll probably steal this idea, too," his friend responded. "It's a company that's never had an original idea in their lives."
But while enthusiasts and Apple employees take potshots at Microsoft, their sense of the Apple brand as more of a family crest than a brand is palpable.
"I've had a Macintosh now for a total of 35 days, and I'm really excited to be part of the Mac community," said Elizabeth Frost, production director for Morning Pictures Group.
It looks like Apple gave the world a little sip of the company Kool-Aid. Now we'll have to wait and see if it can turn its unparalleled success in the MP3 market and evident emotional connection to its work into a successful cell phone business.
ABC News' Kristina Wong contributed to this report.