Blue Skies for Blu-Ray

Serious doubt persists as to whether Blu-ray recording of TV shows will become accepted in the United States as it has in Japan. Americans have instead turned to cable-supplied DVRs for temporary recording of high-definition recordings.

Blu-Ray's Reign May Not Be Long-Lasting

Blu-ray has emerged victorious from its competition with contemporary rival HD-DVD and is making progress against its competitor from the past, DVD. What about the future threat of digitally distributed movies over cable video-on-demand systems, though? Such offerings are emerging as a stronger option for renting movies, but Blu-ray is at this point one of the most convenient, compatible and best quality options for purchasing movies.

In February, Vudu, which sells a small box designed to connect to the television for renting and buying movies, recently became the first such company to offer high-definition movies for purchase, but movies are locked to the device.

Even with digital competition in such early stages, Blu-ray will struggle to achieve the near ubiquity and long reign that DVD enjoyed as a movie format. For the next few years, though, many electronics retailers currently in the red will see blue as a key to more green.

Tech on Deck columnist Ross Rubin is director of industry analysis at The NPD Group. He blogs at The NPD Group Blog as well as his own blog, Out of the Box.

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