Serious doubt persists as to whether Blu-ray recording of TV shows will become accepted in the United States as it has in Japan. Americans have instead turned to cable-supplied DVRs for temporary recording of high-definition recordings.
Blu-ray has emerged victorious from its competition with contemporary rival HD-DVD and is making progress against its competitor from the past, DVD. What about the future threat of digitally distributed movies over cable video-on-demand systems, though? Such offerings are emerging as a stronger option for renting movies, but Blu-ray is at this point one of the most convenient, compatible and best quality options for purchasing movies.
In February, Vudu, which sells a small box designed to connect to the television for renting and buying movies, recently became the first such company to offer high-definition movies for purchase, but movies are locked to the device.
Even with digital competition in such early stages, Blu-ray will struggle to achieve the near ubiquity and long reign that DVD enjoyed as a movie format. For the next few years, though, many electronics retailers currently in the red will see blue as a key to more green.