Obama supporters all over the spectrum have in the last few months engaged in a multimedia viral marketing campaign with online music videos and humor.
All this wasn't, however, enough to win over a majority of voters in the big states of California and New York on Feb. 5.
The Obama campaign has also been using blogs and photo galleries to keep supporters jazzed and "fired up," hoping to spread enthusiasm for the campaign virally through the internet.
The campaign is even offering a ringtone mashup of Obama's speeches -- a 21st-century version of the campaign bumper sticker that is sure to be a conversation starter.
What could broadcast your hip, geeky, socially conscious status better than a phone with Barack Obama's voice ringing out to a club beat with: "We can have universal health care in this country! We can do that!"