Apple Offers 2-Week Refund Period For Digital Purchases Made in Europe

PHOTO: Apps on an Apple iPhone 5S, Jan. 22, 2014 in Washington.Karen Bleier/AFP/Getty Images
Apps on an Apple iPhone 5S, Jan. 22, 2014 in Washington.

Ugly sweaters and cold soup are items many people would think about sending back, but what about an app or a digitally purchased song?

Apple is giving users in many European countries a two-week window to return any purchases from the iTunes and app stores -- no questions asked.

You read that right.

The update was rolled out with no fanfare and was first noticed today by German tech site iFun. The change comes after a European Union directive issued over the summer that focuses on consumer rights.

The exception to the return rule: iTunes Gifts, which cannot be refunded after the code is redeemed, according to an English version of the "right of withdrawal," which was posted on Apple's website.

Users also must not have deliberately downloaded the media they'd like to return to any of their devices, however it was unclear if there was any way this could be monitored for abuse.

Apple said users can use its "report a problem" feature within the two week window or send a written statement detailing the order they want to return.

Apple did not immediately respond to ABC News' request for comment.

In the United States, Apple has the right to refuse a refund. The company's terms of service state that "all sales and rentals of products are final," however individual issues are handled on a case by case basis.