If you want to be a parent, Parissa Mobasher believes you owe your offspring three things: love, the best education you can provide and good genes.
That's why, as a member of BeautifulPeople.com, a dating site exclusively for attractive people, she's joined the company's most recent venture, a "virtual sperm and egg bank for people who want to have beautiful babies."
"I know it sounds really shallow in the context of BeautifulPeople, but if you look at human nature, the initial attraction is the exterior," the 42-year-old Londoner said. "It's that extra edge in life."
As a single woman, she said she's potentially open to finding a suitable sperm donor on what the company called its fertility introduction service. And if she chooses against having children of her own, Mobasher said she'd seriously consider giving her eggs to someone else -- especially given the strength of her own genetic endowment.
"Wouldn't it be an awful waste of eggs if I was to stop producing eggs?" she said. "I've seen my mother, my grandmother, my great-grandmother. I've seen what they turned out to be."
Launched this week, BeautifulPeople.com's new fertility forum is intended to give members and non-members (or "ugly people") better odds of having good-looking children, the company said.
"Right or wrong, infertile couples highly value attractiveness in their donors," Greg Hodge, the site's managing director, told ABCNews.com. "It may not give us all a warm, fuzzy feeling inside but you can't argue the fact that parents want to secure every advantage for their child."
Though the dating site is only open to men and women who are voted attractive enough by other members of the site, he said the fertility forum will be available to anyone.
"Initially, we hesitated to widen the offering to non-beautiful people. But everyone -- including ugly people -- would like to bring good looking children in to the world, and we can't be selfish with our attractive gene pool," company founder Robert Hintze said in a statement.
Hodge said that over the years, BeautifulPeople.com, which has more than 600,000 members from 190 countries, has received repeated requests from fertility clinics to advertise on the site. He said they launched the fertility forum to help address the shortage of sperm and egg donors in the United Kingdom and help potential parents more easily find good-looking donors.
But he emphasized that the company has no financial interest in the new site. It's meant to be a forum for discussion and a way to match beautiful people with those who want their genes, he said. The site directs members to information about fertility clinics and the appropriate protocol to follow.
"It's political, it's contentious, it's polarizing. We certainly don't want to be profiting from it," he said.
But profit or not, critics say the site isn't just ethically questionable, it's an affront to other human beings.
"It's just terribly insulting. It trivializes our values. It trivializes human sexuality. It's just another example of the superficiality and consumerism that I think is running rampant in our society," said Dr. Daniel Sulmasy, a bioethicist at the University of Chicago.