RIM: BlackBerry 10 Launch to Be 'Most Comprehensive in Mobile History'

Share
Copy

RIM BlackBerry 10 Launch

Apps that worked on previous BlackBerry 7 devices won't work on the BlackBerry 10 platform, since it is completely new. Analysts say that apps are bound to be the pain point for the platform, but it's not too late to rule out RIM from taking back at least some of what it has lost.

"Given the speed that the market is moving, it's hard to be dismissive of RIM given the strength of their brand and continued loyalty of many users," Michael Gartenberg, Gartner Research Director, told ABC News. "It will be important for RIM to show tomorrow how they've evolved the BlackBerry to meet the challenges of other platforms and at the same time show positive differentiation."

And that seems to be exactly RIM's plan. "The time was right to switch to a new platform, one that will allow us to continue true to our DNA but also take it to the next level," Boulben said. "It is a major undertaking for the company. It has been two years in the making, but we are ready."

RIM's BlackBerry 10 event begins at 10:00 a.m. ET on Jan. 30, 2013. ABC News will be reporting on the news throughout the day.

Page
  • 1
  • |
  • 2
Join the Discussion
You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus
 
You Might Also Like...
See It, Share It
PHOTO: Cornealious Anderson, who was convicted of armed robbery in 2000, is shown in this undated file photo.
Missouri Department of Corrections/AP Photo
Kate Middleton Rocks a Pattern Down Under
Brendon Thorne/Getty Images
Find out how to avoid hunger-induced crankiness.
Altrendo/Getty Images
PHOTO: Robin Williams starred in the 1993 comedy Mrs. Doubtfire. According to The Hollywood Reporter, a sequel to the movie is in the works.
20th Century-Fox/Getty Images