Called "The MaSheen," the application's description says it puts "the mind of Charlie Sheen in your pocket." Fire it up and get quotes, advice and videos, all from the "rock star from Mars."
Compared to other apps sold in the iTunes store, Sheen's $2.99 price tag is on the pricey side. But the "winning" actor apparently thinks it's worth it.
Soon after The MaSheen's launch last week, he tweeted, "great news, world; my new app is finally up and running. it's epic! #MaSheen the others are ALL FAKE! this one I designed. your welcome. c."
In a welcome message inside the application, Sheen says, "You, dear patron, are the coolest human EVER for making this purchase. Face it, if this beauty were 10 bucks you'd have still grabbed it. ...It is, in fact, the deal of the century."
Warlock wannabes who want more of Sheen's wisdom can tap a "Mind Torpedoes" section of the app to unlock Sheenisms, like "I have tiger blood and adonic DNA," and "I'm an F18 bro. And I will destroy you in the air and I will deploy my ordinance to the ground."
"Fastballs of Truth" features a series of Sheen videos and "Warlock Gear" offers a selection of Sheen swag.
If you want more targeted teachings from the actor, the "Magik Tiger" section dispenses advice after you ask a question and shake the device.
The app has at least one charitable feature, directing users to a foundation helping earthquake relief efforts in Haiti.
The MaSheen is just the latest mobile application to grab headlines. Below, take a look at a few other apps that caught our eye.
Word Lens Translates in Real-Time
You know the feeling. You're in a foreign country, but you haven't mastered the foreign language, and you just want a quick, easy way to translate signs and menus.
A clever iPhone app now has a solution.
Taking translation tools to a whole new level, Word Lens uses the iPhone's built in video camera to translate printed words in real-time.
Just pull up the application and look at the words you want to translate through the iPhone. Instantaneously, the words appear on the screen in the language you understand.
The application itself is free, but the in-app dictionaries cost $4.99 each. At the moment, the app offers only Spanish to English and English to Spanish. (It's compatible with the iPhone 3Gs, the iPhone 4 and the iPod Touch with video camera.)
The app's founders, Otavio Good and John DeWeese, took two and a half years to build the app, which relies on Optircal Character Recognition technology, TechCrunch reported.
"It tries to find out what the letters are and then looks in the dictionary. Then it draws the words back on the screen in translation," Good told the popular tech blog.
Virgin Atlantic App Helps Fight Fear of Flying
To help travelers overcome a fear of flying, Virgin Atlantic launched an iPhone application based on the airline's "Flying Without Fear" course, which the company says has a 98 percent success rate.
Launched in partnership with developer Mental Workout, the application is available for the iPhone and iPod Touch, includes relaxation and fear therapy exercises, frequently asked questions and a video that explains a flight from start to finish.
It even features a "fear attack button" for emergencies, with breathing exercises and quick tips.
"Our first iPhone app will bring the benefits of our successful Flying Without Fear course to millions of people around the world who are now using mobile technology to make their lives better," Sir Richard Branson, Virgin Atlantic's president, said in a statement. "The app will put many travelers at ease and enable them to prepare for their first Virgin Atlantic flight."
At $4.99, the it's on the pricier side for iPhone applications. But as proof that the app is based on a sound program, Virgin Atlantic said its Flying Without Fear course recently helped Whoopi Goldberg overcome her fear of flying.
"The program works, I was a skeptic. I hadn't flown in 13 years but after doing their program, I understood that while my fear was real, there were many things I didn't know or had misinformation about, which they were able to clear up," the actress said in a statement. "So what happened? I now fly. It's that simple."
iPhone Apps Start Cars, Vet Potential Dates
Application Remotely Unlocks, Starts Cars
Viper SmartStart promises to remotely unlock, start and warm your car from almost anywhere in the world.
Launched by Directed Electronics, a vehicle security and remote start systems designer, the app can be downloaded for free from Apple's App store.
Using an existing remote car starting system from Viper, with a tap of a few buttons on your iPhone, your car can be started, warmed up and humming, just waiting for you to hit the road.
Although remote starting systems for cars usually have a limited line-of-sight range, Viper says its system has "virtually unlimited range" since your iPhone, not the original remote, communicates over cell networks with your car.
"We think customers will find all sorts of unique and personal value in Viper SmartStart," Mike Simmons, EVP of Directed Electronics' parent company, DEI Holdings, said in a statement. "Whether helping out her husband, who's locked his keys in the car, or securely locking her keys and purse in the car while she takes a jog with some music on her iPhone, we expect to hear about some uses we never anticipated."
Once the Viper SmartStart hardware is professionally installed in the car, the iPhone can also be used to defrost windows, cool down the vehicle in warmer weather, unlock the trunk or activate a panic alarm.
But though the app is free, the hardware that will actually make it work with your car is quite pricey.
The system will only work if paired with one of two Viper SmartStart systems that go for $499 (for those who don't already have a remote start system) and $299 (for those who do have remote start). The first year of service is free but, subsequently, service is $29.99 a year.
App Turns iPhone Into 'Sleaze Detector'
Sleaze ball or sweetheart? An iPhone app claims it can help singles tell the difference.
Launched in September 2009 by information commerce firm Intelius, Date Check lets users perform instant background checks on potential dates from their mobile phones.
Once it's downloaded on an iPhone, the application only needs a name or cell phone number to search publicly available records.
If you activate the app's Sleaze Detector, it scans criminal records to determine if anyone with that name has been charged with drug possession, assault and battery, sex crimes, DUI and other offenses.
If you click Net Worth, it looks for information about home ownership and property value.
It can also check social networking sites, such as LinkedIn to provide employment and education information.
"Date Check is like having a private investigator in your purse," John Arnold, co-founder of Intelius and executive vice president of business development, said in a statement. "Letting a stranger into your life is a huge risk, and in the age of Internet anonymity, a simple online search isn't enough to tell you everything you need to know. "
This application, the company said, "gives singles a safer way to mingle."
But though the app itself is free, the services can cost up to $40, depending on the kind of searches that are selected.
Date Check is available for download in Apple's App store and will be available soon in Android and BlackBerry versions.