The MaSheen App: Charlie Sheen's 'Mind in Your Pocket'
Charlie Sheen launches "The MaSheen," app for iPhone and iPad.
April 25, 2011— -- Charlie Sheen, who was reportedly dumped by girlfriend Bree Olson over the weekend, may be down one "goddess," but he has something else to celebrate: his newly launched iPhone app.
Called "The MaSheen," the application's description says it puts "the mind of Charlie Sheen in your pocket." Fire it up and get quotes, advice and videos, all from the "rock star from Mars."
Compared to other apps sold in the iTunes store, Sheen's $2.99 price tag is on the pricey side. But the "winning" actor apparently thinks it's worth it.
Soon after The MaSheen's launch last week, he tweeted, "great news, world; my new app is finally up and running. it's epic! #MaSheen the others are ALL FAKE! this one I designed. your welcome. c."
In a welcome message inside the application, Sheen says, "You, dear patron, are the coolest human EVER for making this purchase. Face it, if this beauty were 10 bucks you'd have still grabbed it. ...It is, in fact, the deal of the century."
Warlock wannabes who want more of Sheen's wisdom can tap a "Mind Torpedoes" section of the app to unlock Sheenisms, like "I have tiger blood and adonic DNA," and "I'm an F18 bro. And I will destroy you in the air and I will deploy my ordinance to the ground."
"Fastballs of Truth" features a series of Sheen videos and "Warlock Gear" offers a selection of Sheen swag.
If you want more targeted teachings from the actor, the "Magik Tiger" section dispenses advice after you ask a question and shake the device.
The app has at least one charitable feature, directing users to a foundation helping earthquake relief efforts in Haiti.
The MaSheen is just the latest mobile application to grab headlines. Below, take a look at a few other apps that caught our eye.
Word Lens Translates in Real-Time
You know the feeling. You're in a foreign country, but you haven't mastered the foreign language, and you just want a quick, easy way to translate signs and menus.
A clever iPhone app now has a solution.
Taking translation tools to a whole new level, Word Lens uses the iPhone's built in video camera to translate printed words in real-time.
Just pull up the application and look at the words you want to translate through the iPhone. Instantaneously, the words appear on the screen in the language you understand.
The application itself is free, but the in-app dictionaries cost $4.99 each. At the moment, the app offers only Spanish to English and English to Spanish. (It's compatible with the iPhone 3Gs, the iPhone 4 and the iPod Touch with video camera.)
The app's founders, Otavio Good and John DeWeese, took two and a half years to build the app, which relies on Optircal Character Recognition technology, TechCrunch reported.
"It tries to find out what the letters are and then looks in the dictionary. Then it draws the words back on the screen in translation," Good told the popular tech blog.
Virgin Atlantic App Helps Fight Fear of Flying
To help travelers overcome a fear of flying, Virgin Atlantic launched an iPhone application based on the airline's "Flying Without Fear" course, which the company says has a 98 percent success rate.
Launched in partnership with developer Mental Workout, the application is available for the iPhone and iPod Touch, includes relaxation and fear therapy exercises, frequently asked questions and a video that explains a flight from start to finish.
It even features a "fear attack button" for emergencies, with breathing exercises and quick tips.
"Our first iPhone app will bring the benefits of our successful Flying Without Fear course to millions of people around the world who are now using mobile technology to make their lives better," Sir Richard Branson, Virgin Atlantic's president, said in a statement. "The app will put many travelers at ease and enable them to prepare for their first Virgin Atlantic flight."
At $4.99, the it's on the pricier side for iPhone applications. But as proof that the app is based on a sound program, Virgin Atlantic said its Flying Without Fear course recently helped Whoopi Goldberg overcome her fear of flying.
"The program works, I was a skeptic. I hadn't flown in 13 years but afterdoing their program, I understood that while my fear was real, there were many things I didn't know or had misinformation about, which they were able to clear up," the actress said in a statement. "So what happened? I now fly. It's that simple."
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