Olympics 2012: Technology Sponsors Descend on London With Tons of Gear


Samsung will be deploying a special edition of those phones with a Visa payment app to 1,000 "key stakeholders and decision makers." They will be able to use the phone and its NFC (Near Field Communications) feature to make purchases at the Visa PayWave kiosks located across the Olympic grounds and London. (If you're not familiar with NFC, it allows one simply to tap the phone at a booth and it will use the Visa app to make the payment.) There are more than 140,000 payment terminals across the United Kingdom.

While the consumer technology partners would not discuss details of the monetary deals they've made with Olympic organizers, they said the equipment contributions are a part of the sum they pay to be official partners.

"We pay a fee, but we also provide equipment and services counted into the sponsorship fee," Acer's Mitsyuk said.

The London 2012 Olympics officially kick off this Friday, July 27th. And just like the athletes, the consumer tech companies have been training and preparing for the games.

"We have been working on this for four years. It is an opportunity to showcase that we can do big projects," Acer's Mitsyu said. "We did it in Vancouver and this will be the proof for the world that we can do it; once we start, there is no way to reboot."

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