Jonason used the online tool, "Survey Monkey," to interview a total of 136 college students in two studies -- 60 percent of them women --- who were enrolled in psychology courses at the universities of Texas and New Mexico. The mean age of the participants was 19 1/2.
In today's culture, many young men and women are intimidated by dating. "The pressure involved scares people," Jonason said.
New technologies like cell phones also make "booty calls" easy and available at all times.
"Back in the 50s, if you wanted to call on someone you had to go to the house or call them on the phone," he said. "Now you don't have to worry about interacting with the girl's father."
Men seem to be the winners in this game, according to Jonason, but women are more than willing to engage.
And Owen seemed to be one of those women, writing about text messaging with one of her partners that lead to a rare "100 percent sober 'booty call.'"
"He was, for example, the only individual who I would feel perfectly at ease sending a 4 AM sext, or sending him messages such as 'Birthday Sex??' Owen wrote.
ABC News' Susan Donaldson James contributed to this report.