Facebook Acquires Masquerade, an App for Silly Selfies and Videos
What Facebook has planned for the face-swapping technology.
— -- Facebook is set to get sillier with the company's latest acquisition, Masquerade, a face-swapping app that allows users to send funny selfies and videos.
Mark Zuckerberg announced Masquerade's team is joining Facebook in a video where he sported an Iron Man helmet, one of the many effects available through the app. Others run the spectrum from celebrity masks, such as Leonardo DiCaprio's eyes, to a panda costume.
"Within Facebook, we’re going to be able to reach people at a scale like never before. For starters, we’ll be able to bring our technology to Facebook’s audience of nearly 1.6 billion people. This is a scale of audience we never imagined was possible," Eugene Nevgen, Masquerade's CEO, said in a blog post.
While the app will continue to operate as a standalone service for iOS and Android users, Nevgen said his team plans to work with Facebook to integrate the technology, meaning you'll likely see a whole lot of silly selfies on the social network sometime in the future.
