Kindle Fire HD and HDX: Next Generation of Amazon's Tablets Starts at $139

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However, the HDX tablets will get an exclusive feature called Mayday that brings customer service to the forefront. Users will be able to tap on a button and have a customer service representative pop up on their screen to help with any questions they might have about an app. It will be available 24/7, 365 days a year.

"These devices are getting sophisticated enough, we get into situations where we don't want to tinker, if we tinker something bad might happen," Bezos said. "The Mayday button is about giving expert advice."

Additionally, the Fire HDXs will have a Second Screen feature that will allow you to view movies or TV shows on your tablet on your TV. Samsung TVs and Sony's PlayStation will have Second Screen support soon.

The Kindle Fire HDx will begin shipping on Oct. 15 and the 8.9-inch version on Dec. 10. Of course, the competition is steep with the Nexus 7 at $229 and the iPad Mini at $329, but Bezos said there is room for the competition.

"These industries are fast-moving and big," he said. "There's room for lots of winners. Our job is to make sure we stay focused on the customer and that's how we become one of those winners."

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