Buyer Beware: A Store's Website May Be Much Better Bargain

Walmart, which does have an ad price match policy, doesn't allow in-store customers to price-match the online prices. "Walmart's ad match guarantee does not include online prices," Jariwala told ABC News. As Piltch found out the hard way, Macy's doesn't price-match its online prices either. Macy's website says, "Please accept our apology but at this time does not price-match with our competitors." It also says, " and Macy's stores operate separately. This means that the products and prices offered at each may be different."

But while it is easy to point fingers at the stores, the experts say shoppers have to be aware of the differences between online and in-store prices. Shoppers can look up the price of items before they head to the store or use smartphone apps like Decide and Red Laser when in stores to check the comparison prices.

They can also do research online before heading out to the store to know the online price. Or they can "showroom," meaning go to the store, check out the product, and then go back home to order it for a cheaper price.

"This goes back to consumer 101: you have to comparison shop," Dworsky said. "You are probably going to overpay if you don't do it."

  • 1
  • |
  • 2
Join the Discussion
blog comments powered by Disqus
You Might Also Like...
See It, Share It
PHOTO: Bruce Jenner is shown here at age 10 in this undated childhood family photo.
Courtesy Linda Thompson
PHOTO: Bruce Jenner celebrates after winning 1500M race during Decathlon at Olympic Stadium in Montreal, Canada, July 17, 1976.
Walter Iooss Jr./Sports Illustrated/Getty Images
PHOTO: A female coyote lay in an animal carrier after being captured by Special Operations officers on Manhattan?s west side, Saturday, April 25, 2015, in New York.
New York City Police Department Special Operations Division via AP
Seth Poppel/Yearbook Library