Some eBay sellers make huge profits on sales, especially for items available in limited quantities. An Anya Hindmarch white canvas bag printed with "I am not a plastic bag" sold in stores such as Whole Foods wfmi for $15. But quantities were limited, and buzz about the bags drew long lines of customers, many of whom were left empty-handed. So when the bags showed up on eBay, they fetched as much as $450.
A blue silk Proenza Schouler designer top that sold in limited quantities in the spring at Target for a bargain-basement $34.99 sold on eBay for $255.
Budoff monitors eBay sales and plans to sell the other 15 Rafe bags she has when buyers are willing to pay top dollar.
Why do people pay more for the products? Often, they have limited access to stores or limited time to shop, says Constance White, eBay's style director. "Plus, they're still getting designer items at a good price, even with the markup."