Bloggers consider forming labor union

CHICAGO -- Do bloggers need their own Norma Rae?

In a move that might make some people scratch their heads, a loosely formed coalition of left-leaning bloggers are trying to band together to form a labor union they hope will help them receive health insurance, conduct collective bargaining or even set professional standards.

The effort is an extension of the blogosphere's growing power and presence, especially within the political realm, and for many, evokes memories of the early labor organization of freelance writers in the early 1980s.

Organizers hope a bloggers' labor group will not only showcase the growing professionalism of the Web-based writers, but also the importance of their roles in candidates' campaigns.

"I think people have just gotten to the point where people outside the blogosphere understand the value of what it is that we do on the progressive side," said Susie Madrak, the author of Suburban Guerilla, who is active in the union campaign. "And I think they feel a little more entitled to ask for something now."

But just what that something is may be hard to say.

In a world as diverse, vocal and unwieldy as the blogosphere, there's no consensus about what type of organization is needed and who should be included. Some argue for a free-standing association for activist bloggers while others suggest a guild open to any blogger — from knitting fans to video gamers — that could be created within established labor groups.

Others see a blogger coalition as a way to find health insurance discounts, fight for press credentials or even establish guidelines for dealing with advertising and presenting data on page views.

"It would raise the professionalism," said Leslie Robinson, a writer at ColoradoConfidential.com. "Maybe we could get more jobs, bona fide jobs."

But not everyone is on board.

"The reason I like blogging is that it's very anarchistic. I can do whatever I want whenever I want, and oh my God, you're not going to tell me what to do," said Curt Hopkins, the founder of the Committee to Protect Bloggers.