Sony released two BD Live features in April, The Sixth Day and Walk Hard: The Dewey Cox Story, with downloadable extra content. And 20th Century Fox's Alien vs. Predator lets viewers superimpose themselves into a game and play against others over the Internet.
"Blu-ray Disc alone is a significantly different viewing experience, with seamless menus and other technological advances that make DVD seem almost clunky," says Sony Pictures' Lexine Wong. "But with BD Live, it's a whole other world. BD Live allows packaged media to live forever."
The online additions could give Blu-ray a lift, says Russ Crupnick of The NPD Group. "BD Live promises to move potential buyers off the sidelines," he says. "We are in an increasingly interactive environment, with online gaming, social networking and virtual communities like Second Life ingraining themselves into pop culture. Taking that experience into the living room is a natural next step."