How to find the game is described in Nick Triano's early 2002 Geek.com review of the iPod (memorable quote: "I don't think it's a stretch to say that it will change the way you listen to music"). "Go to the 'About' menu, hold down the center button for about three seconds, and you'll get a Breakout (Pong) game to play while you listen."
Breakout, the hidden game itself, is notable in Apple's history as it was a product that both Steve Jobs and Steve Wozniak worked on together at Atari, where legend has it Jobs cheated Wozniak out of thousands of dollars of bonus money.
9. Who Is John Appleseed?
The name John, or Johnny Appleseed comes up time and time again in Apple history, but so far there is yet to be an official explanation as to why.
As many students will know, Johnny Appleseed was an 18th century American pioneer, missionary, and gardener. He was a kind-hearted folk hero with a penchant for apples, which appears to be the only tenuous connection to Apple Inc.
The earliest Johnny Appleseed reference we can find relates to Apple investor and former CEO Mike Markkula — it was apparently the pen-name he used when he wrote programs for the Apple II. Then there's the letter that could be seen when the Leopard TextEdit icon was enlarged. Yes, there is an actual letter composed on that icon, and it's Apple's "Think Different" campaign that ran in print and television ads in 1997:
"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things."
That letter, is addressed to "Kate" and signed "Take Care, John Appleseed."
And most notably, John Appleseed shows up in the iPhone ads and related iPhone and Mac imagery. We fully admit to being geeks, as we actually called John Appleseed's number. Sadly, all we got on the other line was a voicemail box that hadn't yet been set up, and when we e-mailed to firstname.lastname@example.org it came back with a "delivery to the following recipient failed permanently," which seems like a missed marketing opportunity to us.
10. Jony Ive Sticks to the Same Shirt Too
Although much is made of Steve Jobs' uniform outfit (black St. Croix turtle neck, Levi 501 jeans, New Balance trainers) it turns out he is not the only senior Apple staffer to stick to the same styling year in and year out.
Apple's senior vice president of Industrial Design Jony Ive appears to have worn, if not the same, then the samestyle of t-shirt in every single Apple intro product video to date. For the last ten years, at least. Hey, we're on the same page as Jobs and Ive on this style sheet — if it ain't broke, don't fix it.