It remains to be seen whether that means with new tabs in an app or inserting tweets that it thinks you are interested in, but ultimately, experts say all of these things are likely to be top of mind for the San Francisco-based company as it preps for the Wall Street scrutiny.
"Anything they can do to improve the way that you use Twitter is going to be helpful," Aho Williamson said. "I can imagine as it works towards its IPO and improves the user experience, finding a way to slow down the fire hose and make it a meaningful experience for people will probably be important."
That "does this matter to me?" question, ultimately, depends on you. Twitter might gain more advertising and features, but the main premise -- communicating with others in no more than 140 characters -- isn't expected to change.