World's Biggest Pac-Man Is Web Sensation

April 20, 2011— -- Pac-Man fans, get ready for the time-suck of your life. The new website World's Biggest Pac-Man turns the classic arcade game into a massive online diversion.

Launched earlier this month at Microsoft's Mix11 conference in Las Vegas, the website game was created by the Australian media agency Soap Creative (in partnership with Pac-Man's publisher Namco-Bandai) to highlight Microsoft's latest browser, IE9.

The free browser-based game doesn't just let users play the retro game, it lets them create their own mazes and link them up with others online.

In the week since the site's launch, fans around the world have played more than 2.5 million mazes and contributed more than 12,500. (The site also says it has eaten more than 270 million Pac-Man dots.)

Player-Submitted Mazes Shaped in Unexpected Ways

But these aren't your run-of-the-mill Pac-Man mazes. Players around the world are showing off their creativity with mazes shaped like hamburgers, trumpets and video game characters Mario and Sonic the Hedgehog. Other fans have been submitting mazes with messages like "I Love Wendy," "Burger Time" and "Ivan Made This Site."

In an earlierblog post about the online game, Soap Creative acknowledged that some players have gone more low-brow with their mazes, but to make sure the mazes remain within the G-rated range, the company said it's keeping an eye on them. It also expects that the Facebook Connect feature serves as a kind of control.