Airfare Hikes, Dirt Cheap Prices

PHOTO: United Airlines attempts to launched another $10 hike after its last attempt, July 20, 2012.

It's been quite an eventful few weeks in the world of air travel.

A Delta plane was delayed because a swarm of bees attached itself to a wing; a Spirit passenger was kicked off a flight, not because his pants were sagging below his rear but because he allegedly threatened to smack the crew member who pointed this out; and some sort of bird hit a United plane so hard it left a huge gaping hole in the aircraft's nose.

We also had another couple of airfare hike attempts. One was successful, which means your ticket will cost you more. Or will it?

For more travel news and insights view Rick's blog at

Back on July 20, United Airlines decided to raise its prices by as much as ten bucks (shorter routes got a lesser hike). The hike was deemed a success, which occurs when most of the other airlines join in and raise their prices, too. If that doesn't happen, the hike-initiating airline gives up and drops the increase for the simple reason that no airline can afford to be even a single dollar more than the competition. If a carrier's prices are so much as a buck higher than the others, that airline winds up on page 10 of airfare search sites and nobody will ever find it.

Then, just last week, United did it again; it launched yet another $10 hike. This time though, it didn't "stick" as I like to say. It looked promising at the start - well, promising from an airline's point of view - because American and Delta quickly increased their fares, too. Then it became clear that both Southwest and JetBlue declined to participate and when those two power houses sit out a hike on the sidelines, you know it isn't going anywhere.

But they will try again. If not United, some other airline will carry the ball. So what's a flyer to do?

Shop smart - and you long-time readers will know that means shop Tuesday afternoons around 3 p.m. eastern. That's what one of my employees did just this week and found flights from greater Los Angeles to Las Vegas for $39 one-way. "Just like the good old days," she chortled. Maybe you won't find fares that cheap but hang onto your hats because starting right around Aug. 21, ticket prices are taking a dive. Buy now, travel later and you'll save as much as 10 to 20 percent on airfare.

It's an annual occurrence, paired to the end of the busy summer season because once the kids go back to school, demand drops sharply and so do prices. Most of that 10-20 percent drop in prices comes as airlines shed their 'peak travel' surcharges, sort of a vacation fee that gets rolled into all tickets at the start of each summer.

Bottom line: that single $10 price hike of United's that everyone else joined in on (well, most of them) isn't going to be a deal-breaker if you were planning to head to Boston for a fall foliage tour.

What could be a deal breaker is if the rest of the year is anything like 2011. Back this time last year, the airlines were poised to spring another seven airfare hike attempts on unsuspecting passengers. True, only one of those tries was a success, but there were a total of 22 attempts for the entire year with enough successful hikes to add an additional $130 to some tickets. But it's not time to worry yet.

  • 1
  • |
  • 2
Join the Discussion
You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus
You Might Also Like...
See It, Share It
PHOTO: The scene near the finish line of the Boston Marathon is seen in this April 16, 2013 file photo. Inset, suspects Tamerlan and Dzhokhar Tsarnaev are seen. Tamerlan Tsarnaev died after a gunfight with police and Dzhokhar Tsarnaev, was captured.
Elise Amendola/AP Photo; Inset: Lowell Sun, FBI/AP Photo
PHOTO: The first explosion knocked down a runner at the finish line of the 117th Boston Marathon.
John Tlumacki/The Boston Globe via Getty Images
PHOTO: Pulaski Township Police Sgt. Chad Adam seen here in this undated Facebook photo, went undercover as an Amish woman.
Pulaski Township Police Department/Facebook
PHOTO: The Earths shadow is cast over the surface of the moon as a total lunar eclipse is seen though a Magnolia tree top in the sky over Tyler, Texas, April 15, 2014.
Dr. Scott M. Lieberman/AP Photo