Naming Rights For Dallas Zoo's Baby Giraffe Sold For $50K

PHOTO: This photo provided by the Dallas Zoo shows a newborn reticulated calf with his mom Chrystal, on Tuesday, Oct. 28, 2014 in Dallas. PlayDallas Zoo/AP Photo
WATCH Baby Giraffe Born at Dallas Zoo

What's in a name? A lot of zeros if you're the anonymous person who bought the naming rights to a baby giraffe.

The adorable guy was born last week at the Dallas Zoo.

But he won't be so little for much longer. He already stands 6 feet tall.

The Dallas Zoo sold the naming rights for the baby giraffe for $50,000. The money will fund conservation efforts.

The zoo hasn't announced who bought the naming rights to its latest bundle of joy, but has said it wasn't a corporation.

The Dallas Zoo will announce the name later today.