Macy's 'Believe' Campaign Invites Kids to Mail Letters to Santa to Benefit Make-A-Wish

VIDEO: A class of first-graders writes letters to Santa to help make sick childrens dreams come true.

It's beginning to look at lot like Christmas and Macy's is teaming up once again this year with Make-A-Wish to spread holiday cheer to sick children.

As part of its sixth annual Macy's "Believe" campaign, Macy's is inviting kids all across the country to believe by dropping off a letter for Santa in the red Santa Mail letterbox at their local Macy's. For each and every stamped letter dropped off in a Santa Mail letter box through Christmas Eve, Macy's will donate $1 to Make-A-Wish, up to $1 million, to help grant wishes for children who have life-threatening diseases.

"Embracing their imagination is what allows our wish kids to think big; to think about the future as they fight their illness," said David Williams, president and CEO of Make-A-Wish America. "Macy's "Believe" campaign captures that sentiment perfectly and we are so proud to work with such a caring, passionate, and generous company."

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Make-A-Wish has granted wishes for children with life-threatening illnesses since 1980, making over 226,000 wishes become a reality, from meeting a celebrity role model, to becoming a rock star for a day, starring in a Broadway play, swimming with dolphins, visiting Disneyland and more.

Bring a stamped letter, addressed to "Santa At The North Pole," to your local Macy's store and drop it in a special Santa Mail letterbox. For each letter received through Dec. 24, Macy's will donate $1, up to $1 million, to Make-A-Wish. Macy's will count up the letters and deliver them to the Post Office.

Click here to locate a letterbox near you.

For more information on the Believe campaign, go to

Macy's "Believe" campaign, which has raised $6.5 million for Make-A-Wish over the past five years, draws its inspiration from the true story of an 8-year-old girl named Virginia who wrote a letter to the editor of the New York Sun newspaper in 1897 asking if Santa exists. The editor's response -- "Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist…" -- reassured her and inspired the nostalgic campaign for kids and kids at heart.

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