Macy's 'Believe' Campaign Invites Kids to Mail Letters to Santa to Benefit Make-A-Wish

VIDEO: A class of first-graders writes letters to Santa to help make sick childrens dreams come true.
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It's beginning to look at lot like Christmas and Macy's is teaming up once again this year with Make-A-Wish to spread holiday cheer to children with life-threatening medical conditions.

As part of its seventh annual "Believe" campaign, Macy's is inviting kids of all ages across the country to believe by dropping off a letter for Santa in the red Santa Mail letterbox at their local Macy's. And, for the first time this year, the "Believe" letter-writing campaign is going digital. Customers can visit Macys.com/Believe and email their letter to Santa. For each letter collected in stores and online through Christmas Eve, Macy's will donate $1 to Make-A-Wish, up to $1 million, to help grant wishes for children who have life-threatening medical conditions.

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"Embracing their imagination is what allows our wish kids to think big; to think about the future as they fight their illness," said David Williams, president and CEO of Make-A-Wish America. "Macy's "Believe" campaign captures that sentiment perfectly and we are so proud to work with such a caring, passionate, and generous company."

Make-A-Wish has granted wishes for children since 1980, making over 240,000 wishes become a reality, from meeting a celebrity role model, to becoming a rock star for a day, starring in a Broadway play, swimming with dolphins, visiting Disneyland and more.

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HOW YOU CAN GET INVOLVED:
Bring a stamped letter, addressed to "Santa At The North Pole," to your local Macy's store and drop it in a special Santa Mail letterbox or email your letter at Macys.com/Believe. For each letter received through Dec. 24, Macy's will donate $1, up to $1 million, to Make-A-Wish. Macy's will count the letters received in stores and deliver them to the Post Office.

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Click here to locate a letterbox near you.

For more information on the Believe campaign, go to Macys.com/Believe.

Macy's "Believe" campaign, which has raised $8.7 million for Make-A-Wish over the past six years, draws its inspiration from the true story of an 8-year-old girl named Virginia who wrote a letter to the editor of the New York Sun newspaper in 1897 asking if Santa exists. The editor's response -- "Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist…" -- reassured her and inspired the nostalgic campaign for kids and kids at heart.

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