Macy's 'Believe' Campaign Invites Kids to Mail Letters to Santa to Benefit Make-A-Wish

VIDEO: A class of first-graders writes letters to Santa to help make sick childrens dreams come true.
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It's beginning to look at lot like Christmas and Macy's is teaming up once again this year with Make-A-Wish to spread holiday cheer to sick children.

As part of its sixth annual Macy's "Believe" campaign, Macy's is inviting kids all across the country to believe by dropping off a letter for Santa in the red Santa Mail letterbox at their local Macy's. For each and every stamped letter dropped off in a Santa Mail letter box through Christmas Eve, Macy's will donate $1 to Make-A-Wish, up to $1 million, to help grant wishes for children who have life-threatening diseases.

"Embracing their imagination is what allows our wish kids to think big; to think about the future as they fight their illness," said David Williams, president and CEO of Make-A-Wish America. "Macy's "Believe" campaign captures that sentiment perfectly and we are so proud to work with such a caring, passionate, and generous company."

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Make-A-Wish has granted wishes for children with life-threatening illnesses since 1980, making over 226,000 wishes become a reality, from meeting a celebrity role model, to becoming a rock star for a day, starring in a Broadway play, swimming with dolphins, visiting Disneyland and more.

HOW YOU CAN GET INVOLVED:
Bring a stamped letter, addressed to "Santa At The North Pole," to your local Macy's store and drop it in a special Santa Mail letterbox. For each letter received through Dec. 24, Macy's will donate $1, up to $1 million, to Make-A-Wish. Macy's will count up the letters and deliver them to the Post Office.

Click here to locate a letterbox near you.

For more information on the Believe campaign, go to Macys.com/Believe.

Macy's "Believe" campaign, which has raised $6.5 million for Make-A-Wish over the past five years, draws its inspiration from the true story of an 8-year-old girl named Virginia who wrote a letter to the editor of the New York Sun newspaper in 1897 asking if Santa exists. The editor's response -- "Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist…" -- reassured her and inspired the nostalgic campaign for kids and kids at heart.

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