Macy's 'Believe' Campaign Invites Kids to Mail Letters to Santa to Benefit Make-A-Wish

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It's beginning to look at lot like Christmas and this year Macy's is once again teaming up with Make-A-Wish® to spread holiday cheer to children with life-threatening medical conditions.

As part of its eighth annual "Believe" campaign, Macy's is inviting kids of all ages across the country to drop off a letter to Santa in the big red letterbox at their local Macy's or visit and email their letter to Santa. For each letter collected in stores and online through Christmas Eve, Macy's will donate $1 to Make-A-Wish, up to $1 million, to help grant wishes for children who have life-threatening medical conditions.

"Embracing their imagination is what allows our wish kids to think big; to think about the future as they fight their illness," said David Williams, president and CEO of Make-A-Wish America. "Macy's "Believe" campaign captures that sentiment perfectly and we are so proud to work with such a caring, passionate, and generous company."

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Make-A-Wish has granted wishes for children since 1980, making more than 254,000 wishes become a reality, from meeting a celebrity role model, to becoming a rock star for a day, starring in a Broadway play, swimming with dolphins, and more.


Your letter to Santa can help raise a million dollars for Make-A-Wish.

Bring a stamped letter, addressed to "Santa At The North Pole," to your local Macy's store and drop it in the big red letterbox or email your letter at For each letter received through Dec. 24, Macy's will donate $1, up to $1 million, to Make-A-Wish.

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Click here to locate a letterbox near you.

For more information on the Believe campaign, go to

Macy's "Believe" campaign, which has raised $10.8 million for Make-A-Wish over the past seven years, draws its inspiration from the true story of an 8-year-old girl named Virginia who wrote a letter to the editor of the New York Sun newspaper in 1897 asking if Santa exists. The editor's response -- "Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist…" -- reassured her and inspired the nostalgic campaign for kids and kids at heart.