Phone Scams: Why People Keep Falling for the Oldest Scam in the Book

— -- It was 11 o’clock in the morning when Luann and Betty Ann’s world was shattered with a single phone call.

“He says, ‘Do you have a daughter or a son?’ And I said, ‘Yes, I have a daughter,’” Luann said. “And he said, ‘Oh boy, there’s been a terrible accident. Four cars at an intersection. Everyone is unconscious.’”

“He said, ‘What kind of car does she have?’ And I said, ‘It’s a Kia,’” she continued. “And he said, ‘Oh yeah, there’s a Kia here. She’s unconscious.’”

The two women, who asked that their full names not be used, didn’t know who the man on the phone was but, terrified for their daughter’s life, they jumped into their own car and headed out to look for her, staying on the phone with the stranger.

“I am thinking my daughter is laying on a highway somewhere unconscious,” Betty Ann said. “And the scariest part was we didn’t even know where she was. They wouldn’t say exactly where she was.”

But then, the story took an unexpected, and even more frightening, turn.

“I was like, ‘You have to tell me exactly where you are and what the hell is going on now,’” Luann said. “And then his whole demeanor changed and he was like, ‘Now you wait a minute. ... We have her, at gunpoint, and we are going to shoot her if you don’t give me $1,700.’”

But what Luann and Betty Ann didn't know at the time was that they were on the receiving end of a phone scam, where the latest tactic in an otherwise low-tech crime is for con artists to claim to have kidnapped a loved one and are holding them for ransom.

“I never felt terror before in my life,” Luann said. “This was absolute terror, having your child’s life in your hands.”

The Federal Trade Commission estimates that over 25 million Americans lose in excess of $2.5 billion to fraud each year, and phone scams, which account for a big chunk of that, have been surprisingly successful for decades. Past scams have included asking people to invest in an oil company, gas deal or gold coins. Con artists have also been known to pose as lottery officials or IRS agents calling about taxes owed. Whatever the pitch, phone scammers are like top-notch salespeople, and they are extremely effective.

“These are dangerous people you are on the phone with,” said Jimmy, a convicted con artist. “Make no bones about it. I am a dangerous person. On the telephone if I chose to be fraudulent in my practices there is nothing that is going to stop me taking lots of money from people, period.”

Choosing their next victim, what Jimmy called “the crush” or “the kill,” is emotionally driven. “It’s not logic,” he said. “If you apply logic to this concept it's 'No, I am not going to send you my hard earned money. I don’t even know who you are.'”

Doug Shadel, a former fraud investigator and current Senior State Director for AARP in Washington state, has interviewed Jimmy and more than a dozen con artists like him, trying to understand how they are able to pull off a scam most people think they would never fall for. The AARP runs their own Fraud Watch Network where they track the latest scams.

“We always ask them the same question: ‘What is your central strategy for defrauding people?’” Shadel said. “They all say the same thing, ‘get them under the ether.’ ... a heightened emotional state where you are no longer thinking rationally but you are reacting emotionally.”

A heightened emotional state, such as the con artist claiming he has kidnapped someone’s child.