Wasatch Beer thought it had come up with a great billboard for its Polygamy Porter — "Why Have Just One?"
Billboard companies that have rejected the display disagree.
Reagan Outdoor Advertising refused to erect the billboard, which advised drinkers to "take some home for the wives" and "when enjoying our flavorful beverages please procreate responsibly."
‘We've Done Worse’
"We've exhibited much worse taste than this," Wasatch owner Greg Schirf said earlier this week.
"The entire ad is offensive," Reagan Outdoor Advertising President Dewey Reagan said.
Previous Reagan billboards for Wasatch featured the buxom blond namesake for St. Provo Girl Pilsner and catchphrases "Baptize your taste buds," "Serving the local faithful" and "Oh, my heck."
"We just do not want to be associated in any way with anything that associates in any way with polygamy," Reagan said. "It's not something that is accepted by the majority of society."
Schirf has tried to shop the billboard elsewhere but at least one other Salt Lake City-based company, Young Electric Sign Co., also rejected the advertisement.
Among those offended was Owen Allred, leader of one of Utah's largest polygamist sects, the Apostolic United Brethren.
"I sure don't like it, but I don't think there is anything I can do about it," he said. "We do not believe in alcoholic drinks of any kind, It's definitely a slam against the polygamists."