"Educate and make it more affordable," Domingo said. "There is the public that doesn't know the opera, and then there is the one that cannot afford it. Both are important."
At the Los Angeles Opera, the other company that Domingo directs, a performance of the romantic zarzuela "Luisa Fernanda" by Federico Moreno Torroba will be free to the public.
"An anonymous gift has allowed us to bring people who can't afford the performance to come and see it," Domingo said. "Opera is expensive because it has so much going on. But this allows us to bring it to more people."
And he hopes more young people.
Domingo's eyes light up when he talks about the future, whether it's young artists, new opera audiences, or the young people around the world who are expected to get the latest in hearing-aid technology through Domingo's Hear the World.
He's the perfect ambassador for the new foundation.