We knew Sarah Palin was in Los Angeles this week. What we didn't know was that she was shopping...shopping around a reality TV show.
Yes, the former vice presidential candidate is venturing outside of politics and into the land of "The Real Housewives," "The Bachelor" and "Dancing With the Stars."
Palin's show would be set in Alaska and follow her family celebrating the natural beauty that surrounds them.
Her business partner is none other than reality show producer Mark Burnett, who famously asked, "Are You Smarter Than a 5th Grader?" He also helped coin the Donald Trump phrase, "You're Fired!" And he created that father of all reality shows, "Survivor."
Surviving is something Palin has mastered. But would a Palin reality program survive?
"The fact that they are shopping this show to broadcast networks, rather than cable networks, shows that there's a lot of interest in her," says Matthew Belloni, managing editor of features for The Hollywood Reporter. "I will say, she is an A-list personality and a reality show starring her would command A-list money."
Industry insiders suggest she could make well into six figures, perhaps more than $1 million an episode.
That's much higher than the current batch of reality stars.
The cast of MTV's monster hit "Jersey Shore" are now reported to earn $10,000 per episode. The salary came only after muscling MTV for more money.
But many industry experts say much of what we've seen of Sarah Palin's life already has been more dramatic than any reality show.
"The fact that a former vice presidential contender and a possible presidential contender is talking about doing a reality show about her family shows how much it's a part of our daily life," says Matea Gold of the Los Angeles Times.
Palin famously answered in an interview she could see Russia from her backyard. But soon, she may be seeing dollar signs because experts say she has what other reality stars don't: singular star power.
Those "Real Housewives" once threatened to pull the show out from under producers, demanding more money.
Their bosses' contention: there are always more housewives down the street.
In this case, there's only one Sarah Palin.