And next here tonight, we want to tell you about a seismic change under way in ordinary American life. Something that was a staple in American refrigerators, disappearing. Soda. The number of... See More
And next here tonight, we want to tell you about a seismic change under way in ordinary American life. Something that was a staple in American refrigerators, disappearing. Soda. The number of Americans drinking it has plummeted in the last year, down 3%. May not sound like much, but that's hundreds of millions fewer bottles of soda sold. And it's not just the sugared sodas, either. So, what is happening? ABC's senior national correspondent Jim Avila. Reporter: An American icon is losing its grip on the nation's customers. More mothers bypassing the soda aisle. I look in your basket here and I don't see any soda? No, we do not drink soda. Reporter: The average American dan a 51-gallon bathtub filled with soda in 1998. Today, we drink nearly 20 20% less. Only 44 gallons a year. I grew up with soda in our house. Two or three cans of coke a day. Reporter: But mother of three Kendra stod, who we met at her D.C. Yoga class, says the rules have changed for her kids. But it gets worse for the soda industry. Diet sodas are losing market share even faster, a 6% drop in sales in 2013, despite government assurances diet sodas are safe to drink. I thought about diet sodas, but I recently heard studies that indicate that artificial sweeteners aren't healthy. Reporter: The soda industry admits it was a bad year, but both coke and Pepsi made clear their businesses are diverse and they are major players in the bottled water, sports drink, tea and coffee lines. All of which are growing. Jim Avila, ABC news, Washington.
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