Inside the World of a Millionaire Matchmaker

Millionaire matchmaker says most people don't know what they need in a mate.

ByABC News
January 26, 2009, 2:56 PM

Jan. 28, 2009— -- The sun-kissed sands, bikinis, tanned bodies and glittering luxury cars may lead one to believe Southern California is a mecca for deep-pocketed lotharios looking for love, and countless women who can't wait to date them. But even some of the most savvy and successful men in these parts need their share of help finding "the one."

When they need help navigating the landscape of love, they often call on April Beyer, a Los Angeles matchmaker and headhunter for the heart. Beyer only works for men -- successful men -- and she doesn't come cheap.

"My retainer is $30,000 for an annual contract," Beyer told ABC News.

That's a steep price for something many of us do on our own, but the men Beyer works with are willing to pay, up front, to have her track down and match them with a potential mate.

"I work for about 10 to 15 highly successful, single, professional marriage-minded men per year," she said. "What I do in my function is to be a headhunter. I actually go out in the world and interview and prescreen all of these women and hopefully find that one particular person."

Beyer's matching process is rigorous. After 10 years of experience in the business and 20 marriages to her credit, her instincts on who works with whom are keen. She offers her clients a protective, personal touch lacking in this era of computer dating. Her job is necessary, she says, because the dating landscape has greatly changed over the years, in her opinion for the worse.

"There are more single people today than ever before," Beyer said.

Although a highly successful woman in her own right, Beyer is a staunch traditionalist and she attributes this rise in singles in part to a major shift in the cultural landscape and the dynamics between men and women.

"I just find that with today's current relationship climate, women have become the hunters and men are retreating back," Beyer said.

Beyer is certainly pro women's rights, but she thinks a new revolution is in order -- one that allows a woman to be successful as well as feminine.

"I think, looking back, the women's lib movement was awesome, but that was a long time ago. That was when things needed to change, and now things need to change again," said Beyer. "I don't want to undo it; I just want to continue because people are coming to me very unhappy with the current dating status."