Trump used to be seen as a moderate
As the Super Tuesday results come in, there will be a lot of attention to how they compare with the 2016 primaries. In early voting states such as Iowa and New Hampshire, Trump has tended to do better in the places where he did well eight years ago. But we should be careful not to overstate the continuity. While Trump was seen as a relatively moderate Republican back in 2016, he now anchors the conservative end of the political spectrum.
In January 2016, Diana Mutz and I asked a population-based panel of Americans 26 and older whom they supported in the GOP presidential primary. Back then, Trump's best group of GOP primary voters were actually those who called themselves "moderates," while Ted Cruz won respondents who said they were "extremely conservative." Later that year, we asked all respondents to place Trump on a 7-point ideology scale, where "1" meant "extremely liberal" and 7 meant "extremely conservative." Trump scored 5.0, placing him almost exactly at "slightly conservative."
But after Trump had been president for three years and had overseen major tax cuts and an effort to repeal the Affordable Care Act — not to mention being the face of a growing contingent of MAGA-inspired conservatives — perceptions of him had changed. In January 2020, our panelists rated him a 5.6, meaning they saw him as closer to "conservative" than to "slightly conservative."
Other data reinforces the idea that perceptions of Trump continued to shift, and that he shed the perception of being a moderate. In April 2021, I teamed up with Hans Noel to ask political activists who was more conservative among pairs of prominent politicians. From those comparisons, we generated perceived ideology scores. By then, Trump was perceived by all respondents to be fairly far on the conservative end of the spectrum, with just ten GOP politicians to his right versus 43 to his left. (The Republicans who were perceived to be on his right are generally seen as Trump allies, such as Sens. Tommy Tuberville, Josh Hawley and Tom Cotton.) It's noteworthy that at the time, Nikki Haley was ranked just two slots less conservative than Trump.
Noel and I replicated the analysis in November 2023 in a YouGov survey of American adults. Among Republican survey respondents, Ron DeSantis was thought to be the second most conservative figure, with only Ted Cruz viewed as more conservative. But Trump was also far on the conservative end of the spectrum, ranking fifth out of 23 Republicans on the list. It's no surprise that in that same survey, Trump's best group for the primary was respondents who called themselves "very conservative."
Haley, by contrast, had come to be seen as closer to the center of the GOP — she was viewed as more conservative than Mitch McConnell, Chris Christie and Kevin McCarthy, but also more liberal than fellow primary candidates Vivek Ramaswamy and Mike Pence, and Trump allies like Hawley and Sarah Huckabee Sanders. Haley's best group in the November survey was self-described "moderates," although Trump still won that group with 51 percent compared to Haley's 18.
That reflects the fact that DeSantis and Haley cut somewhat different profiles among GOP primary voters. While Haley is the Trump challenger still in the race, DeSantis seems to have been the bigger threat to the conservative base that Trump has come to rely on. And with DeSantis out of the race, Trump has been able to consolidate the GOP's conservative wing, which has increasingly been defined by his politics since 2016.
—Dan Hopkins, 538 contributor