Lots of voters aren’t paying attention yet
I think that's right, Galen. In a CNN poll back in January, 35 percent of voters said they either don't follow the campaign at all or only pay as much attention to it as necessary. Another 38 percent said they don't seek out campaign news, but do follow the news that they encounter. Only 26 percent of voters said they are frequently seeking out news about the campaign. At this point in the race, voters are not really tuned in. It may be that whatever happens in the primary stays in the primary.
—Mary Radcliffe, 538