Answer: Maybe it's the people who might have voted in a Democratic primary?
Polling nowadays is incredibly hard. Seeing response rates of under 2 percent is all too common. So even very slight differences in how fired up people are to take polls can translate into meaningful differences between polls and results. Primary polling is especially hard because you can't use partisan identification to benchmark how reasonable the sample looks. That all said, in New Hampshire and in South Carolina, I wonder if Haley may have benefited from the lack of a competitive Democratic primary, and the fact that some who might have otherwise voted in a Democratic primary were able to vote for Haley.
—Dan Hopkins, 538 contributor