Why consumers could score big on new vehicles in 2025
"Dealers want to meet their sales targets and 0% financing is back."
Hybrids ruled the roads in 2024 and will still be the top vehicle choice for families this year as trepidation over electric vehicle ownership persists.
EVs, however, may be the best choice for consumers ready to lease or buy a new vehicle, with deep discounts on a large selection of models, including luxury brands.
President-elect Donald Trump has signaled that he would reverse or pull back some of President Joe Biden's initiatives to get more Americans to drive EVs, but insiders said the uncertainty should not stop interested buyers from going electric. Here are some of the biggest themes to watch for in 2025, including the rise of Chinese EVs and what a shrinking industry may mean for consumers.
EV adoption continues to slow
Early adopters all have one, but getting the average American to trade in their gas-powered trucks and SUVs for an electric one has been a challenge for nearly every carmaker. Whether it's range anxiety or the cost, EVs are being passed over for hybrids and conventional vehicles, meaning good deals for consumers willing to take that leap.
Ed Kim, president and chief analyst at AutoPacific, revised his EV market share in the U.S. to 9.7%, a drop from his previous forecast of 10.3% for 2025.
"EV adoption will grow but at a much slower rate," he told ABC News. "Automakers are taking a loss on EVs."
Whether the Trump administration redirects federal funding away from building out the charging network is a huge variable, Kim noted, but there's a bright side for consumers: many new models will be compatible with the NACS [North American Charging Standard] plug, which Tesla pioneered. Owners of non-Teslas will then be able to benefit from Tesla's convenient and extensive charging infrastructure.
"One of the challenges to EV adoption is charging. It's complicated for people," said Kim. "You have to know the difference between L2 and L3 charging. When you have an EV, it's not as simple as just plugging it in."
He went on, "With automakers replacing their ports with NACS, it's a big step for simplifying charging and will help make charging simpler for the consumer."
Ivan Drury, director of insights at Edmunds, said if Trump eliminates the federal tax credits on EVs, there is one company that will largely benefit: Tesla.
"Tesla is the brand people associate with EVs. Everyone knows it and people trust Tesla for electrification," he said.
0% financing returns
It's been really tough to score a good deal on new cars and trucks in the last few years. With production and manufacturing back to pre-pandemic levels, dealers are eager to reduce excess inventory and 0% financing deals are making a return.
"The car market is pretty saturated," Tony Quiroga, editor-in-chief of Car and Driver, told ABC News. "Dealers want to meet their sales targets and 0% financing is back among many brands."
The most compelling 0% financing deals may be on EVs, but it's possible to find them on traditional Kias, Jeeps and Mazdas, said Quiroga.
"Production will exceed demand for a while, which creates deals for consumers," Quiroga noted. "Next year will be a great year for car sales. Manufacturers seem motivated to move the metal."
Drury said the bar may still be high for some consumers to snag that 0% deal. That should not deter those looking for a new vehicle though; automakers across the board are providing significant discounts to attract buyers.
"There are more leasing opportunities now than versus a few years ago," he told ABC News, adding that brand-new EVs are sitting on lots even with heavy incentives from automakers. If you're seriously debating getting an EV, now is the time, Drury recommended.
"There is no benefit to potentially waiting for things to get worse," he said.
Sports cars are still in demand
Sports cars and supercars are clearly not going away. In fact, traditional sports car marques like Bugatti, Aston Martin, McLaren and Lamborghini unveiled powerful, jaw-dropping vehicles to please the enthusiast crowd in 2024. Electric sports cars dominate the 0 to 60 mph universe, so automakers are focusing now on what makes internal combustion engines so special, Quiroga said. And expect more of these celebrated cars in 2025.
"The Lamborghini Temerario plays up the positives of what enthusiasts love about combustion engines," Quiroga said. "The new ZR1 has a turbocharged Z06 engine. The Bugatti [Tourbillon] gives customers what they want to experience: sound, feel and acceleration."
Drury said the upcoming Honda Prelude fills a serious gap in the sports car market.
"The affordable sport car market is suffering from entrants and while all the rules have changed when it comes to what powers a sports car ... there is little doubt that having new blood in this segment will at least get heads to turn and some hearts to beat," he said. "It might not be a halo car or the highest level of performance for the dollar, but Prelude does fill the void that Civic and Accord Coupe left behind years ago."
There are a few electric sports cars coming that enthusiasts will want to pay attention to, said Quiroga, such as the Charger Daytona Scat Pack. "I am very excited about that," he said.
Tariffs may not stop Chinese EVs from coming to the US
China has been a hot topic in the industry and a focus of the Biden administration. Kim said the decision by Japanese automakers Honda and Nissan to merge forces was likely a strategic move to keep China at bay.
"China is behind all this consolidation and shaping up to be a massive powerhouse," Kim said. "This is happening quicker than many thought."
Chinese companies produce more cars than any other country in the world and dominate EV battery technology, he noted.
"The world is terrified by China and tariffs will only slow it down a bit ... consolidation can greatly reduce costs and automakers can share resources necessary to battle the Chinese, who have massive cost and tech advantages," said Kim, adding, "It may get ugly for existing automakers."
Quiroga pointed to the high-quality electrics the Chinese are building, including cars that can reportedly get more than 600 miles of range in a matter of minutes.
"Just the sheer volume of production ... there's been this explosion by Chinese automakers," he said. "They seem determined to break into the U.S. market."
Kim argued that Trump's proposed tariffs may not stop Chinese-made EVs from being sold in the U.S. Moreover, China is waging a social media campaign to educate Americans about their vehicles.
"Chinese automakers are ramping up efforts on social media that are targeted to Americans. They're paying influencers from here to travel to China, drive their cars and put all over TikTok," he said. "These companies are actively building awareness in the U.S. ... the cars will be here sooner than we think."
Drury said the tariff talk and threats from Trump is just that -- talk -- and does not anticipate the next administration to follow through on its campaign promises.
"The language is probably much harder than the reality," he said. "The ramifications for the overall economy are too large. Tariffs are a great bargaining chip, but in terms of them fully being implemented, I doubt it."