Doing the details: Dig in and refine your business concept

— -- You've searched your soul. Now it's time to refine your business concept. One of the best ways to do that is to be able to present your business plan in 30 seconds or less — a pitch short enough to deliver to a prospect during an elevator ride. In this week's VIDEO, small business owner and USA TODAY columnist Rhonda Abrams, CEO of The Planning Shop, critiques a real business owner's pitch and shows you how to focus on the essentials. In the links below, you'll find more about how to refine your business plan, craft your Elevator Pitch and move your business from idea to reality.