The End of Social Media, as Told by Internet Star 'Fat Jewish'

Josh Ostrovsky, aka “Fat Jewish," has 8.6 million Instagram followers.

ByABC News
June 30, 2016, 11:33 AM

— -- Josh Ostrovsky is an author, comedian, plus-size model, winemaker, DJ and former child star and entertainment reporter.

But more than any of that, he is a social media superstar. Famously known as “Fat Jewish” or “The Fat Jew,” Ostrovsky has 8.6 million Instagram followers, 265,000 twitter followers and 898,660 Facebook “likes.”

Even his dogs, Toast and Muppet, have 363,000 and 56,800 Instagram followers, respectively.

But despite being named one of Time magazine’s 2015 “Most Influential People on the Internet” (along with Taylor Swift and President Obama), he insists that social media isn’t what’s paying his bills, and won’t be where he invests most his future time.

“I’m moving completely the opposite way,” Ostrovsky, 34, told ABC News’ Rebecca Jarvis on “Real Biz with Rebecca Jarvis.”

“We’re probably heading into a period of social media burnout. It’s just too much. The noise is really hitting critical mass.”

There’s no denying that content and engagement on social platforms have skyrocketed. Sixty-five percent of U.S. adults use social media, according to a Pew Research Center study.

Ten years ago, only 7 percent of adults had any form of social media. With that growth has come the rise of social media stars, people with millions of “likes” and followers on Instagram, YouTube and Twitter.

“Fat Jewish” has amassed his 8.6 million followers on Instagram by posting witty photos with captions and memes. He came under fire last year when some accused him of plagiarism for sharing content from the internet without attribution.

Since then, Ostrovsky attributes posts, but rejects the notion that he committed plagiarism.

“Everything belongs to everyone,” the New Yorker says of the internet. “It was a conversation that needed to be had. Did I want to be directly in the middle of it by myself? Probably not. I don’t really care if people want to complain and sue. I’m not judging anybody. I’m just saying that’s not my style. I look at it as healthy competition.”

Now Ostrovsky is focused on “going IRL” (an internet acronym meaning “In Real Life”). He co-founded White Girl Rosé with the person behind the popular Twitter account @whitegirlproblems. He released his memoir, “Money Pizza Respect,” last year and has signed with talent agency CAA.

Although Ostrovsky is expanding his work beyond the internet, he continues to release content and grow his social media presence.

“I like real life. I don’t need it to be a live stream at all times. That to me is just not what it’s about.” Ostrovsky said. “Some stuff is just better as a lure, it's better if I just do it and just tell you about it.”